Space Digital, along with production arm Matte Black Films, produced the The Co-operative's first brand commercial campaign for 15 years.

Shot motion control with the Panavision Genesis camera, the seven films move around a globe of forty televisions with separate footage playing in each TV. Director Marc Evans captured the footage in-camera, but Space Digital technical director Simon Blackledge also coordinated multiple additional passes to facilitate potential screen replacement at a later date.

"We captured direct to disk on set into Final Cut Pro in 10bit 4:4:4 log," recounts Blackledge, "replacing the offline previz clips with the filmed clips. Throughout the day everyone could see the commercial being built along with a rough grade. By the time the last shot was finished the online was complete."

Some screen footage was eventually replaced in post and the pictures were graded and graphics added at Space Digital.